Email (2)
Friday, 27 August 2010 06:00
Written by mds
How to Avoid Phishing Scams
Phishing is the criminally fraudulent practice of attempting to acquire personal information— such as usernames, passwords, credit card numbers, and bank account information— over the internet. Phishing is typically carried out through email or instant messages.
Phony communications disguised to appear as if they are from a popular website or financial institution will instruct users to enter sensitive personal information at a fake website that is nearly identical in appearance to the genuine one in order to steal pertinent details. Phishing can result in things like hacked email accounts, bank fraud or even identity theft.
Published in
Email
Thursday, 19 August 2010 18:05
Written by mds
Avoid Getting Your Marketing Emails Sent to the Spam Folder
If you’ve ever dealt with email marketing campaigns, you’ve most likely run into issues with spam filters.
Why Does Email Get Lost?
Research shows that approximately ten to twenty percent of all emails sent never reach their intended recipients because of spam filters. All too often, legitimate emails that were sent to people who actually wanted to receive them—for example, customers that signed up to receive email notifications from your company—go straight to their spam folder instead of their inbox.
This happens because spam filters use a set of criteria to judge whether or not an email is “real” mail or “junk” mail. It’s nearly impossible to eliminate the problem from occurring, but learning how spam filters work is a step in the right direction.
Published in
Email
