Spammy Phrases Can Hurt Your Marketing Campaign
Spam filters work by searching for phrases and slogans which sound like spam. The filters then assign certain points to an email each time it recognizes one of those particular phrases, which can include:
* Click Here!
* Free!
* Buy Now!
* Once in a Lifetime Opportunity!
* Free!
* Buy Now!
* Once in a Lifetime Opportunity!
In short, if an email is awarded a certain “spam score” based on the number of points assigned to it, the message will be sent to the recipient’s spam folder instead of their inbox. Spammy phrases and criteria are constantly growing and changing as spam filters “figure out” what junk mail looks like. The criteria is updated each time someone clicks the button to mark a message as spam when they receive junk mail.
Avoid These Common Spam Mistakes
When starting a new email marketing campaign, people often unknowingly make mistakes which cause their email messages to be flagged as spam. A few common mistakes that people make are:
* TYPING IN ALL CAPS
* Using too many exclamation points
* Using bright red or green fonts
* Including the word “Test” in the email subject line
* Using too many exclamation points
* Using bright red or green fonts
* Including the word “Test” in the email subject line
You may want to consider allowing trained professionals to handle your email marketing campaigns to avoid upsetting potential customers with unintentional spam. Feel free to contact us for more information!
